Most small business owners have the same relationship with social media. They know they ought to be doing it, they started with good intentions, and somewhere around week six the posting stopped. The account is still there, the last post is from March, and every so often someone mentions it and the guilt resurfaces. Then the question becomes whether to pay someone. And the honest answer is that it depends on things most agencies won't discuss with you. When It's Genuinely Not Worth It Worth getting this out of the way first. If you have no idea what you want from it. Social media that isn't attached to an outcome…