A Closer Look at the **Flower Shop** in Soho: Cj Hendry’s Playful Take on NYC’s Softest Blooms
There are moments wandering around New York when you stumble on something so odd and oddly charming that you pause without even realising it. That was my reaction the first time I came across Flower shop in Soho — a bodega façade overflowing with fabric blooms instead of the usual bouquets.
This is the creation of artist Cj Hendry, known mostly for short, high-energy pop-up exhibitions, except this time she’s gone permanent. A strange, delightful choice… and somehow the perfect one.
If you’ve been searching for Cj Hendry flowers or wondering what this plush-filled storefront actually is, here’s a closer look.
A New Kind of Flower Shop in Soho
Calling it a flower shop almost feels like a playful misdirect. There are flowers, yes, but everything is plush — oversized, soft, sculptural. It’s still arranged like a street-side vendor, still colourful and abundant, yet completely reimagined.
This mix of familiarity and whimsy is what pulls people in. You don’t need to be an art person to appreciate it, and maybe that’s why it works so well.
The Charm of Cj Hendry Flowers
Anyone who has followed Hendry’s work knows she has a habit of elevating the ordinary. Everyday objects, exaggerated in scale or transformed in material, become small art statements.
The idea of Flower shop cj hendry feels like a natural extension of that instinct. These plush stems read like sculptures you can hold, display, gift — art that leaves the gallery and lands in someone’s living room with no instructions needed.
There’s something oddly nostalgic about them too. Soft textures, saturated colours, the sense of play… it taps into a kind of joy that doesn't take itself too seriously.
A flower market cj hendry Built in NYC
If you walk past the store casually, you might think it’s a real florist at first. That illusion is half the fun. The storefront resembles a neighbourhood market, except the flowers are fabric and the whole space feels slightly surreal.
That’s the appeal of the flower market Cj Hendry created — familiar enough to recognise instantly, yet strange enough to be memorable. People wander in expecting stems and walk out talking about art.
Cj Hendry in NYC: Her First Permanent Space
For years, Hendry was defined by her pop-ups — blink-and-you-miss-them events that required showing up at the right four-day window. The fact that this is her first long-term location feels like a shift, like she’s planting a flag (or maybe planting a plush garden) in the middle of Soho.
The shop has naturally become a casual destination for fans and curious walkers alike. If you search Cj Hendry in NYC online, this storefront is now the centre of the conversation.
plush flowers in new york Make the Quirkiest Gifts
New Yorkers take gifting seriously — sometimes too seriously. Real flowers are sweet, but they wilt fast. Plush ones last indefinitely and have personality. They fit into apartments, offices, studios… anywhere colour is welcome.
That’s why plush flowers in New York have quickly become a thing. They’re fun, a little unexpected, and they make for some genuinely memorable gestures.
If you’re hunting for Gift ideas in soho or wider Gift Ideas in NYC that aren’t predictable or overly polished, these blooms fit right into that sweet spot.
Why the Flower Shop Works
Spend even a few minutes near the storefront and you’ll notice patterns — people stopping, touching, smiling, photographing. It has the energy of a public art piece disguised as a storefront, accessible to anyone who happens to walk by.
And because Hendry already has a strong online following, the shop sits at this interesting intersection of retail, installation, and urban curiosity.
Final Thoughts
In a neighbourhood saturated with boutiques, galleries, and sleek flagships, the Flower Shop stands out by doing the opposite: being soft, playful, and quietly humorous. It feels like a living installation tucked inside a bodega shell — a little corner where art meets gifting in the most tactile way possible.
If you find yourself in Soho, it’s worth stopping by. Even if you don’t pick a flower, the moment of surprise is kind of its own experience.
